Story Spark

Free Framework, Free Workbook!

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As a journalist, entrepreneur, best-selling author, and marketing consultant, I've been telling stories for a long time.

To me, great storytelling starts with a great answer to What do you do?"

So, I created Story Spark, a free course that features six videos, user-friendly framework, and workbook. Story Spark shows you how to craft a story that makes an impact.

You may be asking "Who is Mark Evans?". I'm a marketing consultant who helps startups and fast-growing companies grow even faster. I focus on messaging and brand positioning, strategy and content to drive awareness, leads, and sales.

I also wrote a book, Storytelling for Startups, that helps entrepreneurs embrace the power of story-driven marketing.

What's included?

Video Icon 6 videos File Icon 2 files


So, What Do You Do? (The Story Spark Framework)
4 mins
How to Use the Story Spark Framework
2 mins
Brand Spark Framework.pdf
247 KB
The Story Spark Workbook
1.23 MB
Story Spark Framework
Precision: Audience and Benefits
8 mins
Answering the "What Do You Mean?" Question
4 mins
How Are You Unique?
8 mins
Let's Accelerate Your Storytelling!
2 mins
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I help fast-growing companies grow even faster with marketing that actually works