Story Spark

A Better Story = Better Sales

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Overview

Want to drive more brand awareness, leads, and sales?

You need a story that engages, educates, and encourages. Good storytelling starts with a great answer to "What do you do?"

To help you create a better, smarter answer, I created Story Spark, a free course that features six videos, a user-friendly framework, and a workbook.

Story Spark shows you how to craft a story that makes people ask more questions and have longer conversations.

You may be asking "Who is Mark Evans?". I'm an ex-journalist and a marketing consultant who helps startups and fast-growing companies grow even faster. I focus on messaging and brand positioning, strategy and content to drive awareness, leads, and sales.

I also wrote a book, Storytelling for Startups, that helps entrepreneurs embrace the power of story-driven marketing.

What people say about Story Spark:
Mark’s video training delivered great value. Each segment was short and easy. They provided clear coaching and templates for the user to work through the steps needed to build brands that stand out from the crowd. Mark knows what needs to be done to market brands well, and his video training helps you get there cost-effectively.
- Catherine S.

What's included?

Video Icon 6 videos File Icon 2 files

Contents

Introduction
So, what do you ?
3 mins
How to use the framework
2 mins
Story Spark Framework.pdf
247 KB
The Story Spark Workbook
1.23 MB
Story Spark Framework
Focus On The People Who Matter
5 mins
How Are You Unique?
6 mins
You Deliver a Question Answer. Now What?
2 mins
Let's Accelerate Your Storytelling & Marketing!
2 mins
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I help fast-growing companies grow even faster with marketing that actually works

I work with companies looking for strategic and tactical guidance and services to drive brand awareness, customer acquisition, and sales growth. My services include messaging and brand positioning, strategic planning, content development and coaching.