Story Spark: A Better Answer to "So, What do you do?" by Mark Evans

Story Spark: A Better Answer to "So, What do you do?"

Great Storytelling Starts an Awesome Answer to "What do you do"


Want to drive more awareness, leads, and sales? Want to have better conversations at dinner parties, conferences, and events?

You need a story that engages, educates, and encourages. Great storytelling starts with a great answer to "What do you do?"

To help you create a better, smarter answer, I created Story Spark, a free course that features six mini-videos, a user-friendly framework, and a workbook.

Story Spark shows you how to craft a story that makes people ask more questions and have longer conversations. A great answer creates new opportunities and relationships.

In addition to Story Spark, I offer also two other courses: Brand Expansion and Brand Reboot. They're designed to give you more insight into storytelling that makes an impact.

You may be asking "Who is Mark Evans?". I'm an ex-journalist and a marketing consultant who helps fast-growing companies grow even faster. I focus on messaging and brand positioning, strategy and content to drive awareness, leads, and sales.

I also wrote a book, Storytelling for Startups, that helps entrepreneurs embrace the power of story-driven marketing.

What people say about Story Spark:
Mark’s video training delivered great value. Each segment was short and easy. They provided clear coaching and templates for the user to work through the steps needed to build brands that stand out from the crowd. Mark knows what needs to be done to market brands well, and his video training helps you get there cost-effectively.
- Catherine S.

What's included?

Video Icon 6 videos File Icon 2 files


So, what do you ?
3 mins
How to use the framework
2 mins
Story Spark Framework.pdf
247 KB
The Story Spark Workbook
1.23 MB
Story Spark Framework
Focus On The People Who Matter
5 mins
How Are You Unique?
6 mins
You Deliver a Question Answer. Now What?
2 mins
Let's Accelerate Your Storytelling & Marketing!
2 mins

I help fast-growing companies grow even faster with marketing that actually works

I work with companies looking for strategic and tactical guidance and services to drive brand awareness, customer acquisition, and sales growth. My services include messaging and brand positioning, strategic planning, content development and coaching.